AI for manufacturers& high-ticket sales
Long, consultative sales cycles for complex, expensive products live or die on follow-up. We build the configurators and AI that qualify every lead and answer them in your voice — instantly.
When a single sale is worth six or seven figures, the bottleneck is almost never demand — it's the manual, expert work between an interested buyer and a quote. Configuring a complex build, pricing it, qualifying whether the lead is real, and writing the personalized follow-up that earns the next call — all of it usually sits with one or two people who can't scale.
A custom configurator plus an AI follow-up engine fixes exactly that: the buyer self-configures, the system scores them, and a personalized, on-brand spec sheet goes out in seconds instead of next week. Here's one we built.
What high-ticket sellers keeps asking AI to do
Configure-to-quote
An interactive configurator that walks a buyer through a complex, branching product and prices it live — no back-and-forth, no spreadsheet sent three days later.
Automatic lead scoring
Every submission is scored (A/B/C/D) on fit and intent the moment it lands, so your team spends its time on the deals actually worth chasing.
Personalized sales follow-up
AI weaves your reps’ best, founder-approved pitches into a branded spec sheet tailored to each prospect’s exact build — generated in seconds.
What we've built for manufacturers
KotiConfig
Honka · Home Configurator
Step 3 of 6 · Choose your home style
Personalized spec-sheet PDF generated in <10s
Configurator + AI spec sheets
Honka — a 65-year-old log-home maker’s AI lead engine
Honka builds Finnish log homes that start north of $1M. Their two-person US team used to hand-write every prospect’s spec sheet — so the slow ones never went out. We built KotiConfig: a branching configurator that prices each build, scores the lead A/B/C/D on submit, and has Claude generate a personalized, founder-voiced spec sheet in under ten seconds. It replaced a rented configurator they couldn’t change, and shipped to production in six weeks.
Read the Honka case studyWhy a custom configurator beats off-the-shelf CPQ
Generic CPQ and quote tools assume a catalog of SKUs. High-ticket, made-to-order products don't work that way — pricing branches on dozens of choices, and the real sales asset is the personalized narrative, not a line-item total. Off-the-shelf tools force you to flatten that complexity; a custom build models it faithfully.
Just as important, a custom configurator embeds inside the site and CRM you already run — so you keep your traffic, your analytics, and your funnel — and you own the whole thing outright.
How we work
- Fixed scope and a fixed price — quoted in 24 hours, no hourly surprises.
- A working system in 4-6 weeks, with weekly demos you actually see.
- You own the code and the cloud from day one — no lock-in.
Frequently Asked Questions
Want a configurator and AI sales engine for your business for your business?
Here's how to figure out if it's the right move — without talking to a salesperson.
Spec it in Mission Control
Answer a few questions and our AI drafts a build spec for your idea — free, no signup.
Pressure-test it anywhere
Paste the spec into Claude, ChatGPT, or any AI for a free second opinion on feasibility and cost.
Talk to us if it's a fit
When you're ready, we'll scope, price, and ship — same studio that built this.